I'm posting with slightly more enthusiasm today.  Sharing my ebay listing after my last post seemed to pay off as the views approached 60 the following day.  While continuing to monitor the view count I continued researching ways to find more ways to drive traffic to my listing. 

I found an overwhelming amount of information on how to drive traffic to websites.  There are many individuals out there who have put a lot of time and effort into finding strategies to obtain traffic.  Until now I didn't even realize what a hot topic this is for marketers.  During my search I also picked up a few other tips on promoting a product or website.  One recommendation that was often given was to try one strategy at a time.  What works for one website or product may not work for another.  if you attempt all the strategies to drive traffic at once, you might not always be sure which ones are paying off and which ones are a waste of time.  Heeding this advice, I am going to try one traffic building strategy to begin with.

This is where the decision to go with drink coasters may not have been the wisest choice.  I say this because one of the ways to drive traffic is to participate in forums that are related to your product or your website.  Shockingly, I was having an extremely difficult time trying to find any popular and active forums relating to drink coasters.  You'd think drink coasters would be a hot item.  Most everyone that consumes liquid does so with a cup of some sort.  Instead of throwing my hands up in air and shutting the experiment down (it did cross my mind) I thought outside the box.

As the drink coasters were leftover wood chunks from a project I had been working on, I tried a search for woodworking forums to participate in.  Thankfully there is a large and active community of hobby woodworkers, this was a huge releif.  My bad idea is back on track!  In general if you want to drive traffic it is suggested to join a forum and actively contribute to it before attempting to promote your website or product.  I choose not to follow this suggestion in this instance mainly because it is only a 7 day auction. That doesn't allow much time to build up any type of reputation in a forum.  Below is what I posted to two different woodworking forums I joined:

"Post Title: Looking for suggestions on drink coasters

Hello all, first post here, happy to be a part of the community.  Hopefully this is the correct forum to post this.  I've just recently started to dabble in woodworking.  I bought a foreclosure about a year ago and have done quite a bit of remodeling... built a new kitchen island, made bathroom counter tops, and just recently finished a pergola in my backyard (getting married under it this Saturday!).  

Anyway, my better half is pretty creative and creates some pretty unique items.  She mostly makes these things out of scrap wood left over from other projects.  It seems that rustic/weathered wood items are becoming all the rage lately.  I thought I'd give it a shot and attempt to make something to see if I could create something like this.

I used some scrap wood and have re-purposed them as drink coasters.  However there doesn't seem to be much interest in them and I'm not quite sure why.  They look rustic, they are handmade, and they are unique.  I'm thinking perhaps they need some stain?  Does anyone have any suggestions on how I might be able to liven them up?  I've put some up for auction on ebay but I haven't sold any yet.

<ebay link was inserted here>

Any input would be greatly appreciated."

The reason I wrote a detailed forum post is to avoid being viewed as a spammer.  I also wanted to engage the members of the forum by telling them a little about myself and what I needed help with (everything in the post is %100 true by the way).  In the first forum it only generated one reply after a day.  I wasn't too worried about this as it didn't appear to be an extremely active forum.  The second forum I posted in ended up being more productive.  During the course of the day there were 26 replies to my request for assistance.  I would visit the forum on occassion during the day and post to keep the thread going.  At the end of the day I was approaching 200 views on my listing and had some fun conversation with a few friendly woodworkers.

I'll curious to see how many additional views this will generate over the next few days.  Do you have any suggestions for driving traffic?  Please comment below.


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How to promote something online is always a completely different story. Most of the concept in promoting anything in a different medium is the same. PR is always the key. There is always something remarkable about having a heart and a good reason why you want this product to be known. Advocacy sells. Especially if you don't try to sell. People can tell if you are sincere about only wanting to help.

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